Craighouse, Edinburgh
Client Brief
Qmile Group, a property developer known for high-end projects, commissioned Luma to create a sales and marketing tool for their 'Craighouse' development in Edinburgh. This project focused on showcasing the unique blend of historic architecture and contemporary design within the expansive landscaped setting. The brief called for an interactive experience that would allow potential homeowners to explore the development, access property details, and form a clear understanding of the lifestyle offered at Craighouse.
Luma Approach
To meet the client's needs, Luma adopted a multifaceted approach:
Interactive Touchscreen Installation: We designed and developed a touchscreen display within the marketing centre. This platform allowed users to navigate through 3D models of Craighouse, explore individual properties with high-resolution imagery and virtual tours, access detailed data, floor plans and specifications.
Mobile Sales Suite: Recognising the value of on-the-go engagement, Luma created a mobile app mirroring the functionality of the permanent installation. This empowered the sales team to present detailed information about Craighouse directly to potential buyers during site visits and meetings.
Visual Content Development: To further enhance the marketing campaign, Luma produced CGI visuals and animations that captured the design, landscaping, and views of Craighouse. These assets were seamlessly integrated into traditional sales brochures and website content, providing a compelling visual narrative alongside the interactive experiences.
Delivery
The combined impact of these deliverables resulted in a comprehensive marketing strategy for Craighouse:
Increased Customer Engagement: The interactive touchscreen and mobile app allowed potential buyers to explore the development at their own pace, leading to a deeper understanding of the project.
Improved Sales Efficiency: By providing detailed property information directly to potential buyers, Luma's mobile solution enabled the Qmile Group sales team to be more efficient and impactful in their presentations.
Enhanced Brand Presentation: The sophisticated visuals and innovative digital tools created a professional impression, effectively communicating the quality and exclusivity of Craighouse as an address in Edinburgh.
Luma's comprehensive approach delivered tangible results for Qmile Group, contributing to the successful launch and ongoing success of the Craighouse development.
