New Waverley, Edinburgh

New Waverley, Edinburgh

We were proud to work on the ambitious New Waverley regeneration project in the heart of Edinburgh's historic Old Town.

This multi-award winning development – a £240 million transformation encompassing vibrant residential spaces, thriving retail areas, high-grade office space, and a bustling public square – demanded compelling visualisations to communicate its scale and ambition.

LUMA crafted detailed CGI visuals that showcased the project's intricate design elements and brought New Waverley to life. These visuals played a crucial role in:

• Envisioning the final product: Stakeholders and the public could readily grasp the project's scope and aesthetic vision through our realistic renderings, fostering buy-in and support.

• Navigating complex planning: Visualisations helped effectively communicate the development's integration with existing listed buildings and its sensitive approach to Edinburgh's historic environment.